Proud to Support Genesis Friends for Life USA
Certainty Laboratory was honored to take part in the efforts behind the Genesis Friends for Life Global Foundation Third Annual Gala, “A New Day Will Rise”—an evening dedicated to healing, hope, resilience, and unity.
The gala brought together community leaders, dignitaries, philanthropists, and special guests—leaders, artists, advocates, survivors, and storytellers—united by a shared commitment to meaningful, long-term support for those impacted by trauma. At the heart of the evening was a clear message: from tragedy, a new day will rise—through sustained care, solidarity, and practical action.
Recognizing the Mission: Healing, Hope, Resilience, and Unity
Genesis Friends for Life Global Foundation is advancing critical work that supports populations carrying deep psychological and emotional burdens—particularly survivors, soldiers, widows, orphans, and individuals coping with PTSD-related challenges. This is not only urgent work; it is also work that demands continuity—programs that remain present long after headlines fade, and support systems that remain accessible when life becomes difficult again.
At Certainty Laboratory, we view these initiatives as both profoundly human and operationally complex: they require trust, care, coordination, and the ability to deliver support at scale—without losing the dignity and individuality of every person served.
Why This Partnership Matters to Us
Certainty Laboratory is a boutique AI solutions studio focused on one goal: helping organizations operate with greater clarity and confidence in complex, high-stakes environments.
When we encountered Genesis’ work and the spirit of “A New Day Will Rise,” the alignment was immediate. Supporting trauma recovery and long-term resilience requires more than good intentions—it requires strong programs, reliable information, and practical systems that can help leaders, professionals, and communities deliver support responsibly.
Our Leadership and Commitment
Certainty Laboratory is led by Dr. Yiftach Golov and Danni Zaks, bringing together rigorous, research-driven thinking with hands-on product and system execution.
Contributing to Genesis’ gala efforts was not simply an act of support. It was also a statement of shared direction: building a future where trauma support is sustained, scalable, and grounded in ethical responsibility.
Building Responsible AI for Those Who Serve
Among our most meaningful initiatives is the development of the AI-based system “פק״ל הזכויות לנכי צה״ל”—an Israeli “field-kit” style knowledge assistant focused on helping IDF disabled veterans access and understand their rights, services, and support pathways, developed in collaboration with the IDF Disabled Veterans Organization.
This kind of system is not a generic chatbot. It is designed as a structured, responsible knowledge layer—built to improve access, reduce confusion, and help individuals and their families navigate complex support frameworks more effectively.
While every organization and community has its own realities, we believe the underlying approach is widely relevant: use AI to reduce friction, improve access to validated information, and strengthen the human support ecosystem—without overreach and without compromising trust.
We see the connection with Genesis not as a one-time collaboration around an inspiring event, but as a fertile field for ongoing impact—where responsible technology can strengthen the essential human work already being done.
Important note: “Pak’al HaZchuyot (IDF Disabled Veterans’ Rights Kit)” was not built in collaboration with Genesis. It is referenced here solely as an example of what purpose-built AI systems can deliver—and as an indication of the kind of responsible, practical value that could also be applied to Genesis projects in service of PTSD-affected individuals.
Looking Forward: A Shared Field of Action
We are proud to have supported Genesis Friends for Life Global Foundation and the gala’s message of unity and resilience. More importantly, we are energized by the possibility of continued collaboration—where mission-driven organizations and advanced, custom-built AIcan work together to serve real human needs.
As a company, we believe that when AI is designed responsibly—aligned to the realities of people and programs—it can become a force multiplier for care systems, nonprofit leadership, and community support structures.
Genesis’ work is a powerful example of what committed leadership and real compassion can build. We are grateful for the opportunity to stand alongside this mission—and we look forward to exploring how our expertise can further support the critical work being done for PTSD recovery and long-term wellbeing in Israel.