Certainty Lab Privacy Policy   

 1. Introduction
This Privacy Policy describes the practices of Certainty Lab Ltd. (“Certainty Lab”, “we”, “our” or “the Company”) regarding the collection, use and disclosure of information from users (“Users”) who access or use our website at [https://certainty-lab.com/](https://certainty-lab.com/) (the “Site”) or otherwise interact with us.
We are committed to protecting your privacy and handling your personal data in a transparent and lawful manner.

 2. Legal Grounds for Processing
We process Personal Information in accordance with applicable data protection laws, including the EU General Data Protection Regulation (GDPR), based on one or more of the following legal grounds:
* Processing is necessary for the performance of a contract or to take steps prior to entering into a contract with you;
* Processing is necessary for compliance with legal or regulatory obligations;
* Processing is necessary for our legitimate interests (such as operating, securing and improving our services), provided such interests do not override your fundamental rights;
* Where required, processing is based on your explicit consent.
By using the Site, you consent to the collection, storage, use and disclosure of your Personal Information as described in this Privacy Policy.

 3. Information We Collect
We collect two categories of information:
# 3.1 Non-Personal Information
This is aggregated, technical or statistical information that does not identify you personally. It may include:

* Browser type and version
* Operating system
* Language preferences
* Access times
* Pages viewed, clicks, and general usage patterns
This information is used to improve the functionality and performance of the Site.

# 3.2 Personal Information
Personal Information is data that identifies you or can reasonably be used to identify you. This may include:
* Device and Technical Data: IP address, approximate geolocation, device identifiers, browser information
* Contact Information: Name, email address, telephone number
* Inquiry and Communication Data: Information you provide via contact forms, email correspondence, or meeting requests
* Business-Related Information: Organization name, role, and project-related details (when voluntarily provided)
We do not collect sensitive personal data unless explicitly required and provided with your consent.

 4. How We Collect Information
We collect information in the following ways:
* When you voluntarily provide information through forms, emails, or direct contact;
* Automatically when you access or use the Site;
* From third-party service providers such as analytics and hosting providers.

 5. How We Use Information
We use collected information for the following purposes:
* To operate, maintain and improve the Site and our services;
* To respond to inquiries and communicate with you;
* To provide professional services, proposals, or consultations you request;
* To send administrative or service-related communications;
* To perform analytics, research and statistical analysis;
* To comply with legal, regulatory or contractual obligations.
We do not sell or rent Personal Information to third parties.

 6. Data Sharing and Disclosure
We may share Personal Information with trusted third parties solely for legitimate business purposes, including:
* Website hosting and infrastructure services;
* Analytics and performance monitoring (e.g. Google Analytics);
* IT, security and operational support providers.
Such providers are contractually obligated to protect your information and use it only for authorized purposes.
We may also disclose information if required by law or where necessary to protect our rights, users, or comply with legal proceedings.

 7. User Rights
Subject to applicable law, you have the right to:
* Access your Personal Information;
* Request correction or updating of inaccurate data;
* Request deletion of your Personal Information;
* Object to or restrict certain processing activities;
* Receive a copy of your data in a structured, machine-readable format;
* Lodge a complaint with a data protection authority.
Requests may be subject to legal and operational limitations.

 8. Data Retention
We retain Personal Information only for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes and enforce agreements. Data that is no longer required is securely deleted or anonymized.

 9. Cookies and Analytics
We use cookies and similar technologies to enhance user experience and analyze Site usage.
Cookies may include:
* Session cookies (temporary);
* Persistent cookies (preference retention);
* Third-party cookies (analytics).
You may control or delete cookies via your browser settings. Disabling cookies may limit some Site functionality.
We use Google Analytics, which collects anonymized usage data to help us improve the Site. Google’s data use is governed by Google’s own privacy policies.

 10. Data Security
We implement industry-standard technical and organizational measures to protect Personal Information, including access controls, secure hosting environments and internal data handling policies. However, no system is completely secure, and we cannot guarantee absolute protection against unauthorized access.

 11. International Data Transfers
Some service providers may be located outside the European Economic Area (EEA). Where applicable, data transfers are conducted in accordance with approved legal mechanisms ensuring an adequate level of data protection.

 12. Marketing Communications
If you opt to receive marketing communications, you may unsubscribe at any time using the link provided in such messages or by contacting us directly. Administrative or service-related communications may still be sent when necessary.

 13. Minors
The Site is not intended for children under the age of 18. We do not knowingly collect Personal Information from minors. If you believe a minor has provided us with Personal Information, please contact us immediately.

 14. Updates to This Policy
We may update this Privacy Policy from time to time. Any material changes will be posted on the Site with an updated revision date. Continued use of the Site constitutes acceptance of the updated Policy.

 15. Contact Information
If you have any questions regarding this Privacy Policy or our data practices, please contact us at:
Email: [info@certainty-lab.com](mailto:info@certainty-lab.com)
Company: Certainty Lab Ltd.
Website: [https://certainty-lab.com/](https://certainty-lab.com/)

Last Updated: 26 December 2025