About Dudi Bermanmer

Partner and Founder

Expert in Integrated Advertising & Digital Strategy

Dudi Berman, owner of GPS – Gray Political Strategies, previously a partner at Gray Interactive, a subsidiary of the Adler Chomsky Group.

For over two decades, I have shaped Israel’s advertising landscape by uniting creative vision with business rigor, guiding legacy agencies through transformative mergers and digital expansion. I excel at forging strategic alliances that multiply client portfolios, architecting integrated campaigns that blend traditional media, digital innovation, and data-driven insights to deliver measurable growth.

My leadership was instrumental in the 2015 merger of Drori Shlomi with Arouti Berman GPS—doubling our client base and enhancing our professional team—then again in 2015 when we acquired a 35% stake in d-say digital agency to deepen our digital capabilities. Today, I continue to drive Drori Arouti Berman’s evolution, ensuring every campaign leverages the latest tools and partnerships to exceed client expectations.

Driving Integrated Agency Evolution, Drori Arouti Berman GPS
At Drori Arouti Berman GPS, I orchestrate the seamless integration of creative, strategic planning, and digital services. From relocating our headquarters to the GITAM BBDO building in Ramat Hahayal to aligning cross-functional teams across account management, strategy, and creative, I ensure our agency remains at the forefront of market innovation. By synchronizing resources and nurturing a culture of collaboration, I empower 50+ professionals to deliver cohesive, high-impact campaigns for brands like Arkia, Sixt, Sony Mobile, Home Design, and Metro Motorcycles.

Core Strategic Competencies

M&A & Partnership Strategy

Spearheaded mergers and acquisitions that expanded our service scope and client base, doubling agency size and capabilities within months.

Integrated Campaign Architecture

Designed omnichannel campaigns that blend traditional, digital, and experiential touchpoints for unified brand experiences.

Digital Transformation & Innovation

Led the acquisition of d-say to embed advanced digital services—data analytics, programmatic media, and UX/UI design—across all client solutions.

Client & Stakeholder Management

Cultivated long-term partnerships with blue-chip clients, delivering custom growth strategies and retaining 95%+ client loyalty year over year.

Professional Leadership Experience

Partner & Managing Director, Drori Arouti Berman GPS

Co-Owner & Board Member, d-say Digital (35% shareholder)

Steering Committee Member, Drori Shlomi (pre-merger)

Strategic Impact Achievements

Merger-Driven Growth – Engineered the Drori Shlomi × Arouti Berman merger, expanding our client roster from legacy consumer goods to international travel and technology sectors.

• Digital Capability Build – Executed the strategic acquisition of d-say in 2015, integrating robust digital analytics and media-planning services into our core offering.
• Operational Excellence – Directed the relocation to GITAM BBDO’s Ramat Hahayal campus, consolidating teams under one roof and streamlining workflows across departments.
• High-Impact Portfolios – Oversaw major budgets for Arkia, Sixt, Sony Mobile, Home Design, and Metro Motorcycles, driving year-over-year revenue growth of 25%+.

The Strategic Advantage

My approach fuses deep sector experience with a partnership-first mindset, enabling organizations to navigate market disruptions and harness new technologies. By aligning mergers, digital innovation, and client-centric operations, I transform fragmented agency offerings into cohesive growth engines—delivering strategic clarity, operational agility, and sustained competitive advantage.